Category Archives: Compassion

Thank You Gloria

My sister Gloria passed away today…but her spirit is still among us.

She gave love and hope to so many, even some who never had the opportunity to meet her. Through her amazing talent, Gloria inspired and taught young and old about the most important elements of life.

She is now at peace. May she rest in the knowledge of having done great work for others. God bless you Gloria. We love you and will always find meaning in your loving gifts to us. Thank you very much.

Gloria

We are fortunate to be loved by Gloria.

Gloria Kliewer Roe is the most loving, caring and talented individual I’ve ever had the privilege to know. Throughout the challenges known as Life, we shared the most precious elements, love and respect. My sister Gloria dedicated her life of discipline and sacrifice to providing hope, guidance and assistance to others through her amazing artistry.

Continue reading Gloria

Offsetting the Decline of Bee Colonies Around the World

As producers of a variety of garden edibles, the importance of timely bee pollination is obvious. Around the world, the implications of decreasing food supplies due to declining bee colonies is a critical problem facing the future of our planet.

The most common cause for the bee decline is the use of pesticides. From around 6 million bee colonies in 1945, it is estimated that only 3 million bee colonies remained just 10 years ago.

Dave

Today, we had the great fortune of meeting a man on the move, dedicated to working with like-minded people to create a solution to the loss of pollinating bee populations. Dave Hunter, the founder and owner of Crown Bees, is rapidly growing a business supplying a species of bee (the Mason Bee) to offset the decline in Honey Bees, which has served as the main food pollinators in the past. The Mason Bee actually has superior pollinating characteristics, and is a gentle and easy to breed species.

We have begun creating a central place for Dave’s Crown Bees in our garden sanctuary, and have gained immediate enthusiasm for the species.

We have at the same time gained a great level of respect for Dave and the mission of the Crown Bee group he is forming to make a significant impact for ethical change on our planet.

Take a look at the CrownBee.com website and learn more about Mason Bees and how you can help change the course of history for the better.

FoodShortange1
Honey Bee and a Mason Bee

Below is a quote from the CrownBee.com blog:

Science proved in the 1980’s that when mason bees were used in orchards, farmers increase the yield of their crop. Cherries can increase by 200-300 percent, almonds by less. Studies have been replicated in the US, Europe, and Asia for increased production of apples, pears, kiwi, peaches, and many other fruits and nuts which show amazing results.

These gentle mason bees exist in backyards and meadows worldwide. You might have them at your home, but until today, they have gone unnoticed. Gardeners are now using mason bees to gain more fruits and summer vegetables.

You can discover more about this astounding bee through reading the “learn” portion of Crown Bees website. You can raise this gentle bee yourself. Get started today.

Anyway

People are unreasonable, illogical and self-centered.
Love them anyway!
If you do good, people will accuse you
of selfish, ulterior motives.
Do good anyway!
If you are successful, you will win
false friends and enemies.
Succeed anyway!
The good you do will be forgotten tomorrow.
Do good anyway!
Honesty and frankness make you vulnerable.
Be honest and frank anyway!
What you spend years building may be
destroyed overnight.
Build anyway!
People really need help
but may attack you if you help them.
Help them anyway!
Give the world the best you have
and you’ll get kicked in the teeth.
Give the world the best you’ve got anyway!

Written by: Mother Teresa

Picture of Mother Teresa by © 1986 Túrelio (Wikimedia-Commons) / Lizenz: Creative Commons CC-BY-SA-2.0 de

What makes the ALS Ice Bucket Challenge Work?

We are all publishing houses.

What’s in your publishing house?

Read the article below to consider how and why you publish, and view where the publishing world it headed.


Why The ALS Ice Bucket Challenge Is A Social (And Financial) Blockbuster

Written by JOHN DEIGHTON  –  Previously published by Forbes    

August 20, 2014

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014, the paradigm is being experienced not just by companies but increasingly by individuals. People who use Facebook and Twitter TWTR -0.07% are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come from? Originality is too time-consuming: emulation is inevitable. Fads ensue.

What gets emulated? Anything that can contribute to social capital. The content must be easy to create but not as easy as photographing one’s morning cappuccino. For example, someone in Toronto snapped a selfie with the controversial mayor Rob Ford, and overnight hunting Rob Ford became a Toronto sport, and your face next to his became social currency across Canada.

It’s easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford’s reelection team that media coverage on Facebook was as good as, perhaps better than, press coverage. Selfies with Ford carried the incidental meaning that he was one of the people, a fun-loving regular guy. He began to make himself selfie-friendly.

Brands too ask how they can become incidental props in these viral stunts. The challenge brands encounter, however, is that their involvement could come off as merely jumping on the bandwagon because spreadable stunts tend to carry no meaning beyond the stunt itself. Take “planking” for example. An early Facebook fad, planking is the act of lying face-down in an incongruous place. It is the epitome of digital narcissism and any hint of motive other than ‘look at me,’ just clouds the picture.

By contrast, the ALS ice bucket challenge offers an example of a brand harnessing the energy of a narcissistic fad on social networks in service to the brand itself. The usual elements are there, an act that is incongruous, not easy to do and screams ‘look at me.’ Yet here, the incidental meaning is not at all dissociated from the personal meaning. I’m making myself uncomfortable for ALS. I’m recruiting the anti-ALS cause to enhance my personal capital. Alas for marketers looking for low-cost market impact, few commercial brands enhance personal capital. Few are as powerful as cause brands.

How has it worked?  As of Wednesday, August 20, The ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period  (July 29 to August 20) last year.

This remarkable increase in their fundraising potential is largely due to the snowball effect of cause marketing coupled with a social medial fad. Celebrities are jumping in on the action. Sports teams are not far behind. In fact, almost everyone who is challenged by a friend, co-worker, or family member joins in. If ice buckets can help fund research to shed light on a terrible disease, such as ALS, more power to them, and may their tribe increase.

John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School.

Original Source: http://www.forbes.com/sites/hbsworkingknowledge/2014/08/20/the-als-ice-bucket-challenge-creates-social-and-financial-capital/


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